CREATE HIGHLY PERSONALIZED CUSTOMER EXPERIENCES
Boost your leads and customer engagement by circulating segmented, strategic and personalized marketing messages to your contacts — automatically.
PERSONALIZATION WITH IMPACT MEDIA
What is Personalization?
When you’re speaking to potential clients in person, you would normally ask questions, address their interests and respond to them in a way that is relevant and personal. Your prospects expect this personalized experience with any interaction that they have with your business. In digital marketing, maintaining an individualized lead experience is accomplished through personalization. There are two avenues of personalization:
1. Personalize your marketing materials such as SMS, emails or landing pages with your prospect’s name or (relevant) personal information.
2. The segment you’re messaging based on the source of lead, available data or customer’s behavior.
The motive is to share the right message with the right lead at the right time. Whichever data you use in your personalized marketing, the results of your efforts will dramatically improve once you start speaking to prospects according to their own interests.
Drive More Engagement and Sales
Personalization of varying degrees has proven to enhance conversion, engagement, and retention — all three of which play an important role in the growth of your business.
Improve Your Offering
By collating and assessing the data collected from your personalized marketing campaigns, you’ll be able to improve your messaging and speak more clearly to each segment of your target demographic.
Few EXAMPLES OF PERSONALIZATION USING IMPACT MEDIA
Facebook Retargeting
In order to get the most out of your retargeting campaigns, you’ll have to ensure that you’re getting your audience’s undivided attention and giving them a good reason to get back into your purchase funnel.
Target Content
Targeted content is the content that has been written for a specific audience for a specific purpose.
Behavioral Segmentation
Process of dividing the total market into smaller homogeneous groups based on customer buying behaviour.
Cross-sells
Its practice of selling an additional product or service to an existing customer.
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